For CEOs & Founders

Your product is strong. Your pipeline isn't.

You have a product that works and customers who value it. But not enough of the right people are finding it, and the ones who do take too long to convince. The product isn't the problem. The way it's reaching the market is.

Schedule a Discovery Call
See what's included
The problem

The product delivers. The problem is getting the right people to see that, and making the story land clearly enough that they act on it.

Not enough quality leads coming in

Lead quality and quantity are both off. The top of the funnel isn't pulling in the right people, and the sales team isn't as busy as it should be. The product can serve a much bigger market than the pipeline suggests.
Agencies and hires executed without thinking

You've tried agencies, fractional VPs, conferences, campaigns. Each one operated in their own lane: activity without strategy, execution without direction. The pipeline didn't move and the money was wasted.
The strategy ended up back on your desk

Without someone experienced enough to own the messaging and market approach, you ended up building the plan yourself. You know that it's not quite landing, but you don't know how to fix it.
You're losing to competitors with inferior products

You know your product is stronger, and so do your customers once they're using it. But in the buying process, clarity beats complexity every time. When a competitor's story is clearer and sharper, they win the deal. That's not a product problem.
How we fix it
01
Find where the story is losing the deal

We'll look at the full picture: what's coming in, what's converting, and what isn't. Is the message failing to attract the right leads? Failing to close them? Usually both, and usually the same underlying reason.
02
Build the message that reflects the product

We'll develop the positioning and narrative that makes the product land the way it should: clear, differentiated, and written for a US or EMEA buyer. Sharp enough to make outbound land and deals close.
03
Put it into everything the market sees

The story gets translated into all buyer touchpoints: website, deck, outbound sequences, sales narrative. Consistent from first impression to signed contract, and built to hold as the product and market evolve.
What's included

Depending on where the gap is, here's what the engagement typically involves.

Positioning and messaging framework

What you are, who it's for, and why you over the alternatives: defined precisely, in writing. The foundation that every sales conversation, marketing asset, and outbound sequence runs on.
Customer retention and expansion

The story doesn't stop at the sale. Onboarding, upsell, and renewal messaging that keeps customers engaged, reinforces value, and turns satisfied users into referrals and case studies.
Sales enablement materials

A sales deck built to persuade, not just present. Website messaging revamped so the first impression the market gets reflects the quality of the product behind it. Campaigns that gets traction because they speak directly to the right pain, in the right language, for a US or EMEA buyer.
Ongoing senior partner

Finally you've got an experienced leader to own marketing, work directly with product and sales, and drive pipeline growth. We'll build a partnership and adapt as the product evolves, new segments open up, or the market shifts -- together.

Is this the right fit?

Good fit
Israeli B2B tech company selling to US or EMEA markets
Quality and quantity of leads isn't meeting your expectations
Deals stall, take too long, or require too much of your personal involvement to close
Outbound isn't gaining traction because the message isn't landing with the right people
You're preparing for a US/EMEA market push, new segment, or GTM refresh
Not the right fit
Targeting only the Israeli domestic market
Looking only for performance marketing, paid ads, or SEO execution

Let's show the market what your product is worth

A short conversation is usually enough to understand where the story is falling short, and what it would take to fix it.

Schedule a discovery call