How I Work

Your VP of Marketing.

Embedded. Strategic. Accountable.

Most Israeli B2B tech companies don't have a marketing problem. They have a marketing leadership problem.

I step in as your fractional VP of Marketing: fixing the foundation, building the strategy, and owning the results. Not as a vendor. As part of your team.

Schedule a Discovery Call
What I actually do
01
Go-to-Market Strategy

Marketing's job is to make sales easier. I work closely with your team to understand where deals stall, what objections keep coming up, and what materials would actually help them close, then I build those materials.

Pitch decks, one-pagers, battle cards, case studies. Developed with the sales team, not thrown over the fence at them.
Market entry planning
ICP definition
Budget & roadmap
02
Sales Enablement

A clear plan for how you enter or expand in US and EMEA markets. Which channels. Which segments. Which messages for which buyers. What the first 90 days look like and what success looks like at 12 months.

I build GTM strategies that are grounded in your commercial reality, not textbook frameworks that gather dust in a shared drive.
Pitch decks
Sales collateral
Brand execution
03
Demand Generation & Campaign Oversight

Once the foundation is right, we build the engine. I develop and oversee the demand generation programs that drive pipeline: content, outbound, paid, events, partnerships. Always tied back to the positioning, always measured against commercial outcomes.

I set the strategy and oversee execution. I don't run the ads or write every blog post: I make sure there are seasoned pros in every discipline driving growth.
Pipeline generation
Campaign strategy
Content strategy
04
Reporting and Leadership

Monthly reports with clear metrics, honest assessment of what's working, and a forward view on priorities. You'll never be caught off guard in a board meeting about marketing again.

I also represent marketing in leadership conversations with your VP Sales, your investors, your board. Marketing gets a seat at the table. And someone to fill it.
Executive alignment
Marketing leadership
KPI frameworks
How we engage
Fractional VP Retainer
Ongoing embedded marketing leadership. The most impactful way to work together, and the most common. I become your VP of Marketing to drive growth and position your company for success.
  • ~30 hours per month, ongoing
  • Weekly strategic sessions
  • Full ownership of marketing strategy and execution oversight
  • Hiring and managing freelancers and vendors
  • Monthly reporting with clear metrics
  • Representing marketing in leadership conversations
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Project-Based Engagement
For companies with a specific, well-defined need. A full repositioning. A US market entry strategy. A messaging overhaul before a funding round or product launch.
  • Scoped to a specific deliverable or outcome
  • Clear timeline, milestones, and handoff
  • Suitable for: repositioning, branding, GTM strategy, messaging frameworks
  • Everything built to be handed off cleanly
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"I figure out what, how, and when to engage with your target audience. Then I build the marketing engine that empowers your sales team actually close."

Ready to work together?

Let's see if we're the right fit.

30 minutes. No pitch, no pressure. We'll talk through your marketing situation and see if there's a fit. If there isn't, I'll tell you honestly, and point you in the right direction.

Schedule a discovery call